Will Blu-ray succeed

Will Blu-ray succeed?

Commercial storage requirements are increasing dramatically in the world every day. For over twenty years businesses have been demanding greater capacities without having to dispose of their existing collection media and data storage. The demand for larger storage capacity will never cease and the market has been yearning for the arrival of Blu-ray.
Once Blu-ray players drop to a price close to standard definition players, it is believed that Blu-ray will become the standard optical disc format. Although currently expensive, Blu-ray player and Blu-ray recorder prices should drop by the end of 2008.

Sales of Blu-ray players, Blu-ray recorders and Blu-ray media including movies are expected to increase significantly in Britain during 2008. Blu-ray can expect huge consumer support in the year ahead. Sony are expecting its PlayStation 3 with Blu-ray capability to become the must-have gift this Christmas!

The future for Blu-ray is definitely bright!
Current costs of a Blu-ray player are below the £500 mark and are set to drop further as manufacturing volumes and efficiency increase. Blu-ray recorders for the home have recently
reduced to around £500, but with offers from competing manufacturers this will ensure that pricing will reduce over time until it is at a more acceptable level, similar to DVDs.

Also, the number of PCs and laptops that are delivered with Blu-ray drives will significantly increase. Until recently most PC and laptop manufacturers only offered Blu-ray drives with their highest priced systems. However, throughout 2008 and onwards home and business consumers will buy Blu-ray enabled PC’s and this will give approval for Blu-ray as the next generation. Blu-ray discs can be upgraded for the future by adding more layers to the discs, thus increasing capacities to up to 200GB. Blu-ray Disc is being developed with an eye on the future.

Will Blu-ray products continue to be very expensive?
The Blu-ray Disc Association advises that the cost of producing Blu-ray Disc media will eventually be no more costly than the current cost of producing a DVD. As sales volumes increase the production costs of Blu-ray products will fall and be similar to DVDs.

1. Blu-ray is fully supported by the largest electronics manufacturers such as Sony, Panasonic, Samsung and Pioneer.
2. With the PS3’s built in Blu-ray drive, more people will have access to Blu-ray technology.
3. Blu-ray has full support from seven of the biggest film studios that have a huge catalogue of back titles, and continue to make new films for release on Blu-ray. These incorporate Warner Bros, Disney/Buena Vista, 20th Century Fox, Columbia/Tri-Stars and Sony Pictures.
4. Large IT manufacturers including Apple and Dell will be adding support for Blu-ray.
5. The capacity of Blu-ray discs is unmatched.

These advantages pave a very comfortable path for the future of Blu-ray as the next generation.